Exclusives | Europe

‘Big Brother’ owner Banijay in talks with All3Media parent over tie-up

13 January 2026, 11:42 am

1 min read

Team of "The Traitors" pose with the Outstanding Reality Competition Program award at the 77th Primetime Emmy Awards in Los Angeles, California, U.S., September 14, 2025. REUTERS/Daniel Cole

“Big Brother” franchise owner Banijay Group said it is in talks with All3Media’s parent company about a potential tie-up with the producer of hit TV show “The Traitors”, the legacy TV industry’s latest move to compete with streaming giants.