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LVMH explores sale of its 50% stake in Rihanna-backed Fenty Beauty 

22 October 2025, 3:23 pm
1 min read
The logo of LVMH is seen during the Viva Technology conference dedicated to innovation and startups at Porte de Versailles exhibition center in Paris, France, June 12, 2025. REUTERS/Benoit Tessier

Luxury goods giant LVMH is exploring a sale of its 50% stake in Fenty Beauty, which it co-owns with Grammy Award-winning singer and entrepreneur Rihanna, according to four people familiar with the matter. 

Why it matters

Rihanna launched Fenty Beauty with the help of Kendo Brands, LVMH’s in-house beauty incubator. She and LVMH each own half of the company, sources said. 

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