Shein and Reliance aim to sell India-made clothes abroad within a year, sources say

Fashion retailer Shein and partner Reliance Retail plan to rapidly expand their Indian supplier base and start overseas sales of India-made Shein-branded clothes within six to 12 months, two people with knowledge of the matter told Reuters. The aim is to raise Indian suppliers to 1,000 from 150 within a year.

Why it matters

Shein’s expansion in India mirrors interest in the country from the likes of Walmart and others throughout the global fashion and retail industries, particularly those looking for suppliers outside China due to the Sino-U.S. trade war.