Inside the Google executive moves that led to its big AI reshuffle

Google co-founder Sergey Brin in recent months has urged key AI staff to go all in on the company’s Gemini model as parent Alphabet seeks to close the gap with rivals, two people familiar with his remarks told Reuters. 

Why it matters 

While some industry observers have questioned if Google is exiting the model race, interviews with seven people knowledgeable about Gemini’s development efforts show that Alphabet’s commercialization strategy and reorganization of ranks last week are tied to its effort to achieve model supremacy. The move further reduces DeepMind’s autonomy, shifting some teams into Google to better integrate AI across its products and revenue strategy.