News First | Americas

Apple holds down new iPhone prices amid threats of Trump tariffs

10 September 2025, 12:17 pm

1 min read

Apple CEO Tim Cook holds an iPhone 17 pro and an iPhone air, as Apple holds an event at the Steve Jobs Theater on its campus in Cupertino, California, U.S. September 9, 2025. REUTERS/Manuel Orbegozo

Reuters was ahead of competition on multiple alerts from Apple’s annual product launch event, including the key headlines about the launch and pricing of new, slimmer iPhone models. Apple’s shares dipped about 2% as it held prices steady amid U.S. President Donald Trump’s tariffs.